meet the team

Our team is more hands-on than a consulting firm, more focused than a full-time hire, and more integrated than a freelancer network.

We connect product, narrative, and revenue into an integrated layer of leadership for repeatable, disciplined growth.

Mohit Lala
Technical Product Director
Ali Price
GTM & Revenue Strategy Director
Sar Ruddenklau
Owned & Earned Media Director

OUR VALUES

OUR VALUES

Embedded, not Extracted

We do the work from inside the business, which makes us accountable to outcomes, not deliverables. This distinguishes us from a consultant who hands off a deck and disappears.

Integrated by Design

Product, revenue, and brand are not separate problems — they're the same problem. We’re built around that belief, and it means we engage as one connected team, not three parallel contractors.

Honest over Comfortable

We expect our clients to tell us the good, the bad, and what has and hasn't worked. In return, we are direct, we don’t promise silver bullets, and we call out the red flags we see even when it's awkward.

Temporary by Intention

We’re not trying to be indispensable. Our goal is to leave clients better than we found them — with a foundation, a team, and a direction you can run with.